Niche Contingent Expansion Strategy
I'm recording this because various people's stories connected in my brain.
First, go for [niche top
niche Top = state of being in first place there, although the range is narrower. This can be acquired by anyone with some ability through hard work.
Specifically, you can narrow the scope by multiplying attributes #Multiply Niche Top Strategy Example
"I can design and prototype my own IoT devices" x Master of Business Administration
"I can create my own program" x Physician
The most knowledgeable person in the company is also a type of this.
"I am an employee of this company." x "I am familiar with ____."
Harvesting from a niche top position
Profit from being at the top, business-wise.
Being at the top makes it easier to gather information.
Aim for sustainable harvesting conditions.
Reinvesting the harvest to increase niche tops.
Can be expanded to adjacent areas
Or you can try your hand at something completely different.
Stable revenue base allows us to take on challenges with more time to spare.
Rapid market expansion due to unpredictable market changes
For example.
Or finding new uses for the tools you've been making.
I've heard that the materials used have dropped in price significantly, which has led to a decrease in overall prices and an increase in users.
Complementary goods are launched, and the combination increases customer value.
This is luck, and it's hard to aim for or predict.
If you are lucky enough to have this happen in an area where you occupy the top niche, you will earn a large profit.
This is the equivalent of the first Unexpected Success mentioned by Drucker in Seven Opportunities for Innovation. 2017-07-05 First published. ---
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